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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. Pokémon's creators alongside the Natural History Museum are opening a temporary store featuring special items. Fans will find offerings including plush toys, art prints, and writing supplies all drawing from the institution's aesthetic. The big draw, however, will be a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store is scheduled from the physical location and its web counterpart between late January and mid-April.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume filled with stunning artwork that show creatures in their natural habitats. It's essentially is the kind of research an in-world scientist might publish once trainers provide field notes, or what Charles Darwin could have sketched if the Galapagos teemed with Pidgeys rather than birds. A key appeal stems from the book's serious treatment, presenting Pokémon as worthy of scientific study. Author Yoshinari Yonehara and artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

Why This Promo Card Different

It is common to issue to release promos celebrating big events and crossover partnerships. A lot of these promotional cards typically highlight the famous electric rodent that acts as the series face. The factor setting this latest museum card however, is the distinctly bigger size. Although exact measurements were not immediately shared, availability will certainly be strictly limited, with fans able to get just one card with each transaction.

Limiting Reseller Activity

Per a company statement, a portion of the merchandise may also be available outside the institution itself. However, broader availability is slated for select retailers within the United Kingdom. Importantly, collectors cannot purchase this promo through the official web shop. Although speculator demand is inevitable, the setup suggests they will have a difficult time hoarding mass quantities this time around. For those unable to attend, consider an alternative like fossil-themed display coming to Chicago later this year.

"All profits from purchases made in the Museum shop and from its web shop, including Pokémon products, go toward the Natural History Museum’s charitable mission. That encompasses the research of 400 scientists who are scientific inquiry and finding answers to the global ecological crisis," the statement says.