{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest jump-scare the movie business has experienced in 2025? The resurgence of horror as a dominant force at the UK film market.
As a genre, it has impressively exceeded earlier periods with a 22% year-on-year increase for the UK and Irish box office: £83,766,086 in 2025, versus £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a cinema revenue expert.
The big hits of the year – a recent horror title (£11.4m), Sinners (£16.2m), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54m) – have all stayed in the cinemas and in the audience's minds.
While much of the expert analysis focuses on the singular brilliance of prominent auteurs, their achievements indicate something shifting between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” says a film distribution executive.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from aesthetic quality, the steady demand of horror movies this year suggests they are giving moviegoers something that’s highly necessary: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a respected writer of classic monster stories.
In the context of a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, ghosts, monsters, and mythical entities connect in new ways with filmg oers.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” states an actress from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Analysts point to the boom of European artistic movements after the first world war and the chaotic atmosphere of the post-war Germany, with movies such as early expressionist works and the iconic vampire tale.
This was followed by the 1930s depression and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a historian.
“Therefore, it embodies concerns related to foreign influx.”
The specter of immigration influenced the recently released folk horror The Severed Sun.
The filmmaker explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the current era of praised, culturally aware scary films started with a brilliant satire debuted a year after a polarizing administration.
It ushered in a new wave of horror auteurs, including several notable names.
“That period was incredibly stimulating,” says a creator whose movie about a violent prenatal entity was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a revival of the underrated horror works.
In recent months, a nicke l venue opened in London, showing cult classics such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.
The fresh acclaim of this “rough and rowdy” genre is, according to the cinema founder, a clear response to the calculated releases pumped out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to upset the establishment.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an specialist.
In addition to the return of the insane researcher motif – with multiple versions of a literary masterpiece upcoming – he predicts we will see fright features in the coming years reacting to our current anxieties: about artificial intelligence control in the near future and “monstrous metaphors in power structures”.
Meanwhile, a biblical fright story The Carpenter’s Son – which narrates the tale of Mary and Joseph’s struggles after Jesus’s birth, and includes celebrated stars as the divine couple – is set for release in the coming months, and will certainly cause a stir through the religious conservatives in the United States.</